The Official Postcard Size Won’t Cut It: How To Get The Best Postcard Design

If you're getting started on a direct mail marketing campaign, the first thing that will probably come to mind is size. The official postcard size basically measures at 3 ½in or 88.9mm in height x 5in or 127mm in width x 0.0007in or 0.178mm thick. But since you're on a marketing mission, you'll want to go for a larger card, as this has been proven to get better responces. 5x9 inches is a popular choice, but if you can afford it, bigger is even better.

Nos that you've taken care of size, the next consideration is how to best get the postcard design done. There are 3 main choices: hiring a professional graphic designer to accomplish the task, using free templates that you'll find online, or coming up with the layouts on your own.

In hiring a graphic designer, you get the advantage of a professional, who knows how to use design most effectively for marketing purposes. On the other hand, you'll also need to pay a nice fat fee for your designs, which makes this unsuitable for you in case you are low on funds.

With the next option, you obtain the templates cost-free from a website. This doesn't cost anything, but the designs are often rather generic, and usually won't elicit the kind of responce that you would be hoping to get, and that a custom designed card would acheive.

The last alternative is the best for many folks, but there is a catch. Since you're creating your own design, this gets rid of huge expenses. By doing this, you can also assure yourself that what you end up with will surely meet your preferences. But the catch is that many people are not skilled enough at design to do this, and the result might not be to your liking.

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